Post by account_disabled on Feb 24, 2024 8:02:57 GMT
The specific hypotheses that are refuted or confirmed with the test. variant impressions clicks CTR conversions... to learn in other tests and for other marketing channels. test scenarios . Test the header The header is the most striking element of your ad. It is essential that you take this into account in the test plan. In Ads ads the header is currently made up of two parts that can be written separately. To get truly accurate results it is best to always test one part of the header. Example of an ad in AdWords What works best Indicate the name of the store or indicate the brands offered Provide information about payment options or shipping conditions.
Ask a question or make a statement Talk about local location or quality of experts Terminology Phone Number List cheap or economical Terminology online or instore sales Of course you can also test purchase arguments in the header as described in the next point. . Test purchase arguments Are your products affordable of quality delivery is fast and are they well valued Great but you cant include all of these arguments in one ad. For this reason AB tests offer you the possibility of finding the decisive argument or the best combinations. What does your target group value most.
The economical or the wellconsidered Great quality or fast delivery Free shipping or great variety Secure payment or fast shipping Any payment method or free shipping costs The wide variety or the installment payment option . Test the call to action The call to action is the appeal to users to perform a certain action. Often the subsequent action seems obvious but it actually has a big impact on your conversion rate. With a specific formulation the user knows what is expected of him. What will most encourage your target group Buy now or buy today Buy or discover See more information or.
Ask a question or make a statement Talk about local location or quality of experts Terminology Phone Number List cheap or economical Terminology online or instore sales Of course you can also test purchase arguments in the header as described in the next point. . Test purchase arguments Are your products affordable of quality delivery is fast and are they well valued Great but you cant include all of these arguments in one ad. For this reason AB tests offer you the possibility of finding the decisive argument or the best combinations. What does your target group value most.
The economical or the wellconsidered Great quality or fast delivery Free shipping or great variety Secure payment or fast shipping Any payment method or free shipping costs The wide variety or the installment payment option . Test the call to action The call to action is the appeal to users to perform a certain action. Often the subsequent action seems obvious but it actually has a big impact on your conversion rate. With a specific formulation the user knows what is expected of him. What will most encourage your target group Buy now or buy today Buy or discover See more information or.